Services
Techvertising™ offers the following services in forms of packages, one-off projects and mentoring.
Techvertising™ Review
Starting with the goal(s) of your website, we analyze the website and the entire situation surrounding your website and how you are achieving those goals. We then deliver a document with recommendations in different disciplines to either improve what you have done, or branch out to new elements. This service is for anyone looking to get a handle on where they are, and figure out where to go next. Get Started Today!
Pay-Per-Click Advertising (PPC, Paid Search)
Paid Search is the only way to guarantee your website is shown on the first page of search results, and Pay-Per-Click ads provided by Google, Yahoo! and MSN are the vehicles in which this is done "most" of the time. Paid search also means any type of ad you pay for, like a banner ad or a link. This is why we start here first, so you instantly start getting traffic to your website from those looking for your products or services. We create a budget and a set of test ads, and help guide you through the life of your Paid Search campaign. Get Started Today!
Search Engine Optimization (SEO, Organic Search)
While there are many concepts behind Search Engine Optimization, Techvertising™ focuses on the simple idea that your website needs to be easily read by search engines in relation to the "keywords" potential customers use to find your website. We start by developing those keywords with you, integrating them in to the pages of your website and making sure the search engines know you are there. Get Started Today!
Local Search Advertising
Local search is in fact different than the usual search. With all the different devices and ways people search in our world today, a structured approach is the only way to tackle the job. While this service is for anyone, local businesses will find this a necessity to make sure they are found whenever, and wherever, someone does a search for a local business. Get Started Today!
Website Metrics, Analysis & Testing
This is the cornerstone of Techvertising™. If we do not track how many people come to our website, signup for our email list, fill out our contact form or make a sale, why have a website? Techvertising™ starts by making sure you have the right tracking software, followed by the process to report on the KPIs(key performance indicators) that tell you exactly what your ROI is. Get Started Today!
Blog Setup & Maintenance
You hear the word "blog" everywhere you turn, even thought it is just a specific type of website. Why? Because in short, it is one of the greatest communication tools ever created and there is no need for any previous technical experience to use one. We also see that search engines love them for their technical structure and the natural action of regularly updating a website with photos, videos, daily writings, industry articles, newsletters, coupons, products and anything that applies to your business goals. We specialize in helping people add a blog to their website, and sometimes even make the blog their website. Get Started Today!
Podcast Setup & Production
Podcasting is similar to blogging, but is specific to audio and video. It is regularly updated, and your audience can subscribe to it like a newsletter to consume on their own time schedules, or right there on your website. For smaller companies and individuals, you might not have enough time in the day to write a blog entry, or maybe you are a better speaker than a writer. Podcasting and today's computers offer the ability to record your material at a reasonable price. Get Started Today!
Affiliate Marketing & Sales
There are two sides to this concept. Having an affiliate program to grow your online sales force to sell your products or services and paying them commission, and "being" an affiliate where you are selling other people's products and services to receive a commission. Techvertising™ is versed in both disciplines and has found great success on both sides. Get Started Today!
Email Marketing
Sending email to people is truly the greatest thing to happen since direct mail. It's low-cost, environmentally friendly, and we can count every single action within the process to constantly learn and improve our campaigns. Techvertising™ helps people setup systems, brand their materials, and create processes for sending email to achieve a marketing goal and record your ROI. Get Started Today!
E-commerce / Shopping Carts
A website can be made to be a cash register. In the world of retail, shopping carts and websites replace a great many devices and people, as well as the cost of running a store. Having the right shopping cart will take you to where you want to go, and a bad one can ruin your online business. Techvertising™ knows which ones work for the type of business you are in, and can teach you everything you need to know to hit the ground running. Get Started Today!